Roku Gin needed to position and launch their non-alcoholic variant as 'more than just a substitute'. We discovered that health-conscious Gen Z crave non-alcoholic drink options that are “not just juice or soda”, but drinks with substance and an experience. The Roku brand is known for its commitment to the philosophy of Shun—using ingredients at the peak of their seasons when they are at their most flavourful, nutritious, and freshest. We designed Roku Rei: Step into the Season to introduce it as a building block for mocktails that make their own impressions: seasonally customized mobile bars serve curated drinks at 12 locations across London that attract crowds of tourists and locals to enjoy the best experiences of the seasons. Patrons can collect keepsake stamps from each visit, creating a tangible memory of their immersive ROKU experience.